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Parachute
Project info
Startup launch - Market research, MVP development, brand identity, marketing strategy, creative asset design, website engagement, and investor fundraising strategy
Date
Apr 2023 -May 2023
Location
San Francisco / Houston / Chicago
Parachute is an early stage career training edtech startup I co-founded in 2023.
Formulated business hypothesis that tech bootcamps and community college upskill education programs need tailored career services.
Tested hypothesis through data driven analysis of market research conducted over a 3 month period, determining potential customer motivations through customer interviews. In addition, market data points were gathered to find a defensible estimated total available market.
Once these discoveries were made, an MVP product was created along with a and a high level go to market strategy.
Built brand strategy and creative assets for marketing, investor messaging, and an engaging website describing our services to potential customers.
Crafted the barebones narrative for a pre-seed investor slide deck before determining not to seek investor capital until enough sustainable revenue could be generated to cover operational costs.
